The Upside to the 1st Quarter

Something unexpected happened while in the midst of another 1st Quarter inexplicably void of major Hip Hop album releases (click here for The Quotable's 1Q 2007 rant) - I stumbled into a Big-Pun-load-of-upside.

Upside - an encouraging positive aspect (dictionary.com)

Since there weren't any major (read: highly anticipated) album releases to sink into, analyze, and internally debate whether or not they lived up to the build up, I was forced to raid record stores and dig into the e-crates in hopes of discovering something new...something fresh...something different. And what do you know, I did - ill ish in all mediums. So rather than hoard all of this dopeness for myself, leaving heads in ignorance; The Company Man steps back from hiatus with that ish for Quotable Nation to savor.

INTRODUCING THE COMPANY MAN'S UPSIDE TOP 6 UPSIDES TO THE DOWN QUARTER...and other randomness.

6. Celebrity Connect Four might not be as retarded as it sounds

I ran into this clip of Kanye West and Superbad's Jonah Hill playing Connect Four. Honestly...those two muttaskuttas made "chess for dump people" supringly entertaining. Check it out:



2 things stand out: (1) Kanye's remix of Lil' Wayne's "Lollipop" is for real for real. Like, like that, like that. And honestly, the self-proclaimed Best Rapper Alive should smack himself in his tatooed eye-lids every time he even thinks of jumping on a track with the Louis Vuitton Don if he wants to keep the illusion of holding that title entact. For the second time in 9 months, 'Ye roasted Wayne mic to mic (don't forget the shalacking he laid on Wayne on Graduation's "Barry Bonds"). This verse here negates every bar Weezy laid on that track. Don't get me wrong, Wayne more-than-did-his-thing...its just that Kanye did his better.

And (2) Celebrity Connect Four might not be as retarded as it sounds. Given the right personalities in the right setting with the right amount of drugs and alcohol (for both contestants and viewers alike) - you never know what kinds of entertaining-ignorocity might spill out. Imagine Mike Tyson vs. Vince Vaughn. I think I'd pay to see that matchup.

On another note, aren't we about 4 years late on a Mike Tyson reality show?? When is that ish coming out? Seriously, I'd watch Mike Tyson do anything. And the show wouldn't have to be about the once-Iron-Mike struggling to make a potential comeback. Oh no, no, no. We need to keep this based in reality. It would only have to follow Mike on a day-to-day-basis and people would tune in. Imagine the terrified expression on the face of a reporter during an interview as Mike threatens to stomp on her children's testicals. Picture him eating cereal and talking to himself. Or rolling with him and his entourage making it rain in the strip club followed by the shook look on a stripper's grill as she leads Kid Dynamite back for a private dance (does he even have an entourage? I don't know. But these are things we'd learn about Mike on the show). The potential unintentional comedy is off the charts! Tell me I'm lying...

5. Just because music television stations no longer play music videos, it doesn't mean that great videos aren't still being made.

3 quick exaples:

A. Kanye West released the video for the Chris Martin assisted "Homecoming" dropped relatively on low, but honestly might be video of the year. Its simple and perfectly portrays the song itself. Even the cuts to Chris Martin (who, judging by the missing Chi-City in the background of his clips) fit. Check it for yourself:



B. "Rising Up" by The Roots featuring Wale (pronouced Wah-Lay) and my baby Chrisette Michelle (homegirl has the perfect voice. I think I'm in love with Chrisette Michelle) might be video of the year runnerup. The beauty shop backgrop is dope, and Wale came correct when Black Thought passed him the mic. Homie's been making some noise on the underground for a while now, but my boy Sean P introduced me to the DC Emcee's music a couple of months ago. What I heard then was nice...but not on point like this verse. The rhyme scheme is dope and the content is fresh. Tightest line: "So good rappers ain't eatin. / They Olsen-twinin'".



C. My man L-U-P-Emperor dropped, not one, but two videos off his chart-topping album, The Cool. I know I already posted these, but bump that, I'm posting them again, muttaskuttas. Because thats whats poppin in 2008! And congrats to Lupe for officially going gold with his sophomore album. 500,000 copies in 4 months in this economy is an accomplishment.

"Hip Hop Saved My Life"



"Paris, Tokyo"



Both videos are Cool (pun intended), but for some reason I don't completely trust Lu' without his specs. Its just feels awkward - like watching Snoop Dogg and his wife interact on his clearly-scripted reality show, "Father Hood." Theres something missing.

4. New Hip Hop-esque experiences

My homegirl Enid P over at All About Style convinced me to check out the Murakami exhibit at the Brooklyn Museum, and the ish was tight. Murakami is a Japanese artist slash designer that does a lot of work for Louis Vuitton. He also designed the album cover for Kanye West's third album, Graduation. Check out EP's illegal pics from the visit:

I don't whats more sad - the fact that someone old-school bootlegged a museum exhibit, or the fact that I posted a bottlegged museum exhibit on The Quotable. Either way, the video was animated by Murakami, just to give you a sample of his style.

Check out All About Styles coverage here.

3. Lupe Fiasco's "Superstar" Remix featuring Young Jeezey and T.I.

Of couse Lupe's verse is ridiculous, but whats shocking is Young Jeezey's performance. I mean, for someone with a chronic case of lyrical deficiency, homeboy came correct.



2. Catching up on albums that you mightve missed

I bought a good amount of music this past quarter; following up on albums that I've heard about, but haven't had a chance to hear. Devin the Dudes's album Waitin to Inhale (probably the funniest/raunchiest album I've bought in years), Black Milk's Caltroit, MF Doom's Mmm...Food, Guilty Simpson's Ode to the Ghetto, Matt Costa's Unfamiliar Faces, and most notably Blu & Exiles Below the Heavens (review coming soon), all have a lot to offer - all definitely kept me fed during the annual 1st quarter famine. Some of these will get reviewed here at TQ, and some won't. But either way, all of which are quality.

And the number 1 upside to the down quarter...

1. Each passing day is one day closer to the 2nd Quarter.

Now the second quarter is the beginning of prime time new music season. Artists and record labels finally get it together and finally release new ish in the 2nd Quarter. Concert season opens in the 2nd Quarter. On the horizon in 2008: Kanye West's "Glow in the Dark Tour" featuring Pharell, Rhianna, and Lupe Fiasco, Lil' Wayne's habitually delayed The Carter III, Nas's controversial Nigger, Kidz in the Hall's The In Crowd, Jay-Z and Mary J. Blige tour, The Roots' anticipated Rising Down, Common's Invincible Summer, west coast beast, Crooked I's B.O.S.S. (definitely check that one. freestyle below), The Brooklyn Hip Hop Festival, Foxy Brown's comeback attempt Black Star Diva, Bun B's first album sans the passing of partner in rhyme, Pimp C - II Trill, Usher's Here I Stand, Nelly's Brass Knuckles...well maybe Nelly isn't the best example...but you see where I'm going with it.

Now meet Crooked I. Gone.









Carry on...

Quotable Videos:

"Can't Forget About You" - Nas; Hip Hop Is Dead



...still in love with Chrisette Michelle...


"Minority Report" - Jay-Z; Kingdom Come



...still in loathe with that whisper rap...


"Wouldn't Get Far" - Game feat. Kanye West; The Doctor's Advocate



...Game still name droppin'...


"Throw Some Ds' On It Remix" - Kanye West

...on repeat in my iPod all week...


"Throw Some Cheese On It" - Wich Boy



...just plain comical.


Carry on...

A Quotable Rant - I Blame Master P

"Friend or foe yo? State your biz. /
Hmmm, ya tend the doe? Ah, there it is. /
Me? I run the show. Oh, and these kids /
Don't like nobody comin' round here f*ckin' wit they doe for sh*t. /
You're enterprisin' though and I like it. /
But f*ck wit the big dogs yo, and I gotta bite ya. /
Look, its outta my hands. /
And you gettin' money round here is not in the plans. /
So hop you ass outta that van - head back to Kansas."
"Friend Or Foe" - Jay-Z; Reasonable Doubt

I blame Master P for this sh*t.

To his credit, Master P was the possibly first rapper (certainly the first I can remember) to master the science of marketing.

Think about it.

P turned independent record label No Limit Records, into a one-time industry powerhouse and global conglomerate, selling over 75 million albums to date. He used grass-roots marketing techniques such as selling tapes out of the trunk of car in areas with potential demand for his brand of gangsta rap music - giving free samples to people in expensive cars (Wikipedia.org). In 1996 he parlayed this street-level buzz into an industry shaking distribution deal with Priority Records, giving No Limit Records 100% ownership of its "masters" (master recordings) and 85% of record sales - an agreement unheard of at the time (and, fore the most part, since). He ingeniously created brand recognition for No Limit Records and cross-promoted his artists in every project (albums, straight to video releases, etc). Every release used the same, over-the-top artwork (diamond encrusted titles, bright colors, gaudy mafia imagery) regardless of whose album (Mystikal, Silkk tha Shocker, Mia-X...whoever) was actually being released, making No Limit records instantly recognizable on record store display shelves. He was the first rapper to be worth over $300 million, immensely increased the popularity of southern rap music, and was a part of the foundation for what would later become known as "Crunk Music" But probably most importantly, (according to Wikipedia.org) "he made sure all of his artists debuted at #1 on soundscan to build the perception of popularity" (is it me, or does that sentence allude heavily to P inflating record sales by buying large quantities of No Limit releases himself?..."things that make you go hmmmm"). Master P made somethin' outta very little, layed the blueprint for today's method of new artist discovery and forever changed the inter-workings of the rap music industry.

Only one problem. Master P couldn't rhyme!

Seriously, (and this is the most impressive part of his story) Master P sold rap music without being able rap. Instead, he came up a with his own formula - enviable personality, energetic production, easily remembered hooks, and the infectious, A-1 ad lib - "Ugghhhhhh" (I could go senile tomorrow and still have "Make 'em say Ugghhhhh! Na Naaa Na Naa!" trapped in my head). This combination opened the eyes of every other record label and forced them to revise their business plan. No longer was artist development, well-rounded Lps, music quality and lyrical talent crucial to movin' units. Thanks to to the P-Formula beats, hooks, and ad libs were now paramount (my thank you card is in the mail....sigh).

I say that to say this.

Now, 10 years later, Hip Hop is flooded with a bunch of one-trick ponies disinterested in the trivial nuances of Hip Hop...You now, little things like history and lyrical expression and sound quality and, well...Hip Hop. Hell, everyone these days thinks they are rappers...and sadly, thanks to the P-Formula, just about everyone thinks they can actually be a rapper. Hip Hop is the new gold rush or dot.com-boom - its the new 'hustle' and every muttaskutta with a pen and a pad is runnin' to the well. The worst part is Master P's off-chutes have taken the P-Formula to an all time low.

Case in point: Young Jeezy.

Young Jeezy has seamlessly adapted the P-Formula to his brand of trap music - utilizing stellar production, catchy hooks, and extensive adlibing to sell records. Arguably, he's more known for his ubiquitous ad lib, "Yeaaaahhhhhhh," than any line dropped since his major-label debut Lets Get It: Thug Motivation 101 (and is a direct decendant of P's "Ugghhhh!"). His "Snowman" persona is an immediate reminder to P's "Ice Cream Man" alter-ego. And beats and hooks are his songs primary selling points. By no means is Jeezy the only rapper using the P-Formula to move units, but he is the prime example of what happens when the P-Formula goes wrong.

What separates Jeezy from most other offenders (Pitbull falls into this category as well, having gone on record stating Hip Hop is only a hustle to him) is that he openly, in fact arrogantly boasts being a "trapper not a rapper." Hip Hop isn't his Heaven - its his Hustle; and he proudly pimp's it for his own profit. And there lies the irony behind this boondoggle.

My cousin Sha broke it down like this.

Jeezy's popularity is based off of his trap star reputation. He's a block-hustler with assumed ties to Atlanta's most notorious crime family (Black Mafia Family) so his street credibility has never been in question. To even survive in that world, there are certain rules you follow. So I wonder what would Jeezy (or anyone in the life) do if some outta town hustlers encroached on his territory, pushin' product to his clientele, and bounced safely back to whereever they were from with a pocket full of cash (like on The Wire, when the New York cats tried milkin' Marlo's blocks down in B-More; or Jay-Z's "Friend Or Foe" - he's talking directly at guys like Jeezy...yet he signs him to Def Jam? Money talks loudest)? Specifics aside, that ish would be handled accordingly - as it should.

But despite knowing that basic rule of respect for other people's territory, Jeezy un-remorsefully encroaches on Hip Hop culture, using the P-Formula to sell records, and makes millions of dollars without showing an inkling of deference to what and who he's stealing money from!

Thats right. STEALING.

Its one thing to be a bad rapper with a good gimmick (there have been plenty of wack rappers in Hip Hop history). But its a wholenother thing to profit from Hip Hop and not proudly claim to be a part of the culture! That ish will get you killed where he's from...but somehow okay for him to pull that sh*t over here? Jeezy is making millions of dollars off of Hip Hop music (thanks to the P-Formula) and says he's not a rapper??? He's a trapper??? He's just gettin' his paper???? I'm suppose to respect you just because you "bust your guns"??? Nah muttaskutta, YOU DO THIS NOW! You have decades worth of deference to pay, homie and you're slackin'. Real recognize real, and I ain't never seen you in my life! I can't wait for your counterfeit rap career to fall off and you end up in a too-tight-two piece suit...dancin' with the stars.

So what if Young Jeezy is a 'hustler' or 'trapper' or whatever he considers himself? In the end he's a hypocrite, simple and plain. And I'll NEVER respect it - no matter how hot his ad libs are.

"Get the point?
I'll let you go, but before you leave, /
I guess I oughta let you know / I need those keys.
And a promise you'll never, / no matter the weather, /
Eva-Eva-Eva-Eva-Eva-Eva-Eva-Eva-Eva-Eva-Ever /
Come around here no more."
"Friend Or Foe" - Jay-Z; Reasonable Doubt

Carry On....

The Quotable Reviews: Hip Hop Is Dead

"Gave my man my right, I coulda went left. So like my girl Foxy the kid went Def."
"Hip Hop Is Dead" - Nas; Hip Hop Is Dead

Over the past 5 years, God's Son's been good to The Company Man.

No doubt.

Since Jay-Z seemingly, single handedly revitalized Escobar's approachingly stale career with the now infamous battle-track, "The Takeover", Nasir Jones has crafted 3 critically acclaimed, platinum selling LPs (Stillmatic, God's Son, and the grossly underated double disk, Street's Disciple), pushin' the envelope to its lyrical, creative illest every bar along the way (seriously people, who else is spittin' detailed street tales in reverse ("Rewind")? What other rapper is makin' tracks from a female's perspective with such vivid clairity that its mistaken for a guest appearance ("Sekou Story" and "Live Now")?? What other Emcee makes a song with his POPS ("Bridging the Gap")??? Anyone who can't appreciate this is 12 years old (intellectually) and should leave any room The Company Man is in immediately. Certain places children can't play). So with the announcement of his controversially entitled, Def Jam debut album, Hip Hop Is Dead, expectations rose high for us here at The Quotable. Whats Nas got for us now?

*****

"I can smell the haters. Wishful thinkers. /

Bad-luck prayers."

" Money Over Bullsh*t" - Nas; Hip Hop Is Dead

From the first verse on the first cut ("Money Over Bullsh*t") on Hip Hop Is Dead, its apparent Nas came with a mission. A message. And anyone in the way can either roll, or get rolled over. "Put a barrel in a Capo's mouth, 'til his scalp come out. / You a kid. You don't live what you rap about" God's Son spits over L.E.S.'s thumping bass drums and haunting piano keys, dismissing (Dipset Capo) Jim Jones in one bar.

"N****s always on that bullsh*t.
Makes a n**** wanna open up a full clip."
"You Can't Kill Me" - Nas; Hip Hop Is Dead

Clear the trash. Carry on.

From there, Nasir Jones dives head-on into the concept driving this (near) concept LP - "Hip Hop been dead [and] we the reason it died." But rather than wasting an album whinning about everything wrong with today's commercialized Hip Hop industry, God's Son crafts an introspective, educational, and at times inspirational album impressive in both its intricacies and its exclamation points.

"Carry On Tradition," finds Nas bodly admonishing both bitter "rap pioneers" and self-important new rappers "with they fingers entertwined in some gang sign madness," reminding them both that if you've made money off this game, or are making money off this, then you need to contribute to the culture; you need to respect where its been and continue to push it forward.

He follows that with "Where Are They Now?," joining Salaam Remi behind the boards (receiving production credit). Over live drums and a James Brown (the Godfather of soul, Grandfather of Hip Hop) sample, Nasir shouts out "some of his homie's that were misrepresented - legends of the game."

"Lets break it down to / Mic Geronimo, Pharcyde and Coolio. /
I heard Craig Mack back in the studio. /
Have you seen these lost MCs? Funky 4+1, Force MDs. /
Ms. Melodie, I hope she packin' a bank roll. /
As well Educated Rapper, [Dr.] Ice, and Kangol. /
Shante, she from around my way yo. /
EPMD, K-Solo. / Where are they now?"
"Where Are They Now" - Nas; Hip Hop Is Dead

The opus continues with the Will.I.Am produced title-track, "Hip Hop Is Dead," where God's Son kicks an inspired, freestlye flow (once again) over the sickening "In-A-Gadda-Da-Vida" sample (He used this same sample on "Thief's Theme" (Street's Disciple). Then Lupe Fiasco came along and murdered his beat on the mixtape cut "Twilight Zone." I guess Nas wanted (needed?) another shot at this one...stating "I had to flip this track again yall" during the song intro. Looks like Lupe touched a nerve torchin' his track like that. I'm making this up...but what if I wasn't?).





Up next..."Who Killed It?" a 3 minute and 10 second long mystery track where Nas, using an uncanny Humphrey Bogart impression (or some other prohibition era gangster voice. Actually, I have no idea whose voice it is, but its uncanny nonetheless. In fact, if you know whose muttaskuttin' voice he's using, hit up The Company Man. Thanks, carry on) is on a case to find out who killed Hip Hop (over mean Salaam Remi / Will.I.Am production using the beat from Eric B & Rakim's "I Ain't No Joke")...easily the most creative cut on the album. Definitely a must-download.

"I feel like a Black Republican, / Money I got comin' in. /
Can't turn my back on the hood, / I got love for them. /
Can't clean my act up for good, / Too much thug in him. /
Probably end up back in the hood. / [I'm] like f*ck it then."
"Black Republican" - Nas; Hip Hop Is Dead

Arguably the most anticipated collabo of the new millenium, Jay-Z guest appears on "Black Republican," creating Hip Hop's first anthem of the new year. God's Son rides L.E.S's epic production to perfection (this entire album really....Nas spits the perfect flow for each beat on the album. It really is a thing of beauty). Ironically he never refers to himself as a "Black Republican," substituting "Black Militant", taking over the government" instead. Which makes sense if you think about it...I mean Nas is a lot of things...and a black republican is certainly not one of them (I can't even imagine Nas in a voting booth, let alone calling himself a "black republican"...I digress).

Kanye West returns the favor on "Still Dreaming" (Nas guest appeared "We Major" on 'Ye's sophmore LP, Late Registration) where the 2 emcees wax poetic on creepin' relationships, manhood, and entrapment using a sped-up soul sample - Diana Ross's "The Interim" - as the backdrop (classic Louis Vuiton Don production). I gotta say one thing, Kanye's growth lyrically and sonically is impressive. With every release, his beats become more seamless (initially you could hear the breaks in the cut from whatever sample he used. But, the breaks on "Still Dreaming" area nearly inaudible. I mean, I can figure where the breaks probably go, but they're certainly not obvious. My cousin Sha pointed this out to me. Always educating) and his delivery more competitive. Say what you will about his arrogance, but at the end of the day his hunger is refreshing. He wants to be a better emcee, and any Hip Hop fan should appreciate this (same goes for Lil' Wayne. And The Game. Not Young Jeezy though. You can't say that about Young Jeezy). Another must-download track.

"Its beef week / Monday murda. /
2 n***** dead Tuesday. / Wednesday and Thursday is hurst day.
Friday - sombody-gotta-die day. /
Saturday, put the gat away. Chillin' wit' your chick and a bag haze, /
Wonderin' how its all gonna end / In what type of way. /
Cause Sunday, back to gunplay. /
Most sh*t start over nothin' and get finished quick cause the art of reprecussion. /
Yeah I seen it. A G'goin out indecent."
"Hold Down the Block" - Nas; Hip Hop Is Dead

"Hold Down The Block" finds Nas opining on of a hustler's life and its consequences, without ever sounding preachy.

The Chris Webber produced (yes, that Chris Webber) "Blunt Ashes" is a look back at his career while reflecting on the lives of notable politicians, writers, jazz musicians, and R&B singers. Another envelope-pushing cut.

Tre Williams fills "obligatory inspirational/ghetto reflective, Anthony Hamilton-on-the hook" track (this muttaskutta sounds just like Anthony Hamilton...kinda like Sterling Sims sounds like R.Kelly on Jay-Z's "Dig A Hole." Designer impostors smell good too. Certainly cheaper) on Kanye West produced, "Let There Be Light." The track also features one of the album's realest Quotables - "I can't sound smart or yall'll run away." You can't tell that that line doesn't speak volumes about today's dumbed-down rap industry.

In fact one of the best things about Hip Hop Is Dead is that it ends just as strongly as it begins. "Can't Forget About You,' 'Hustlin,' and 'Hope" all fit subtly, strategically into the album's theme; all 3 are straight Hip Hop.

"Unforgettable. Unsubmittable. /
I go by 'N' now. Just 1 syllable. /
Its the end cause the Game's tired. Its the same vibe /
'Goodtimes' had right after James died. /
Thats why the gangsta rhymers ain't inspired. /
Heinous crimes help record sales more than creative lines. /
I don't wanna keep bringing up the greater times. /
But I'm a dreamer, nostalgic with the state-of-mind."
"Can't Forget About You" - Nas; Hip Hop Is Dead

I think I'm in love with Chrisette Michelle (her voice at least). Homegirl can blow. She stole 'Lost Ones' from Jay-Z, and she gives Nas a run for his money on (another Will.I.Am special) "Can't Forget About You." The hook is ridiculous, the sample is perfection (Nat King Cole's Unforgettable) and Nas delivers one of his best series of verses since Hova woke his ass up. How 'bout this...if I was trapped in a mini-van with 4 ornery 8 year-olds on a cross-country drive to California and was only allotted 12 songs on the family ipod mini...this song would be 1 of them...thats how dope it is. I can listen to this track forever.

The Game makes an inspired guest appearance on the Dr. Dre produced, "Hustlers," spittin' "1995, 11 years from the day, / I'm in the record shop with choices to make. / Illmatic on the top shelf, The Chronic on the left homie. / Wanna cop both but I only got a $20 on me. / So f*ck it. I stole both." The Songstress, Marsha Ambrosius (from Floetry) laces the hook here and Nas rides Dre's synth strings and subdued heavy keys to perfection...again.

Finally, God's Son concludes Hip Hop Is Dead on some real Emcee ish with an ill accapella freestyle flow, vividly depicting the days when he and Hip Hop "used to be close." No beat. No hook. Just his point:

"Ain't got nothin' to do with Old Skool, New Skool, Dirty South, West Coast, East Coast. This [is] about us. This our thing. NahwhatImsayin'. This came from the gut. From the blood. From the soul. Right here man. This is our thing, man. You know. So I say what I say. And I say what I say and I mean it. Yall take it how you wanna take it. Cause if you askin' why is Hip Hop Is Dead, its a pretty good chance you're the reason it died man. Its a pretty good chance your lame ass, corny ass is the reason it died, man. You don't give a f*ck about it. You don't know nothin' about it. You want this paper, be a hustler. You a 'hustler' you ain't a 'rapper' - get your paper man. NahwhatI'msayin. But this rap sh*t is real. Bitch. This sh*t is real, Bitch."

Understood.

*****

As dope as Hip Hop Is Dead is, its not without its faults.

3 things:

1) Although Nas's delivery delivers on "Carry On Tradition," the Scott Storch, $80-thousand-dollar-per-beat beat is wack. He paid too much...whatever he paid.

2) The Kelis assisted "Not Going Back" is nice...but poorly placed. First off, the beat is too slow for the album's pace at that point, disrupting the transition. "Where Are They Now?" thru "Black Republican" is like driving 90mph in a 50mph zone..."Not Going Back" is the brick wall. Now, this track - with its gunshot rampage intro followed by Kelis immediately admonishing his actions - fits perfectly right after "Hold Down the Block." Plus, "Hold Down the Block" touches on bangin, hustlin, doin' what you gotta do...but knowin' that eventually you'll have to pay for it. "Not Goin' Back's" declaration of NOT going back to the hood is the logical follow-up thematically. And the pace flows with the rest of the Lp. I already re-arranged the album on my iPod.

3) I hate to critique this because I think its a great song but "Playa On Playa" is outta place on Hip Hop Is Dead. Snoop blazes this track and of course God's Son doesn't disappoint, but the pimp theme feels odd here. "The finest chicks I came on and sprayed them. / Gotta get your papes on, play on Playa"...catchy as hell, yes...dope beat, dope rhymes...wrong album. Maybe the Label made 'em do it.

Oh, and one more: Did he include the song lyrics in the album book? NO! Of course not. That would make too much sense. Fans might appreciate that a little too much. I don't know, but it seems to me that the best way to ensure your audience knows what you're saying would be to WRITE IT DOWN FOR THEM. Seriously, this is more necessary now than ever...people don't want to listen like they used to...and if its too complex, they'll ignore it all together. And when you ask them about the album later, they come back at you on some ole' "I couldn't hear what he was sayin'" or some bum-"I couldn't understand it"-bullsh*t. We gotta stop givin' these muttaskuttas excuses. (In my best Eddie-Murphy-as-the-old-white-jewish-dude-in-the-barbershop-on-Coming-To-America impersonation) Ahh Haa! Ahh Haa! (...wagging finger). Would you guys just taste the soup already!

Nevertheless, Hip Hop Is Dead is a masterpiece. You can bump this goin' to club, cleanin' the crib, chillin' wit your girl...where ever. You'll learn about Hip Hop from this album. Buy this album. Burn this album. Steal this album if you have to...whatever. Just make sure you listen to Hip Hop Is Dead.

Its that serious.

Rating:
QQQQ.5

Best Tracks:

1. The wholedamnthing

Carry On...

On the set of "Can't Forget About You"

courtesy of YBF.com