Showing posts with label Ludacris. Show all posts
Showing posts with label Ludacris. Show all posts

Quotable InBox

The Quotable gets more mail than comments, but this one from Ben in ATL is a must-share. Instant hilarity. Enjoy....

Yesterday, I flew from Newark to Atlanta (Delta Flight 2013). I was fortunate enough to get the upgrade to first class (Seat 3C). I boarded the plane, took my seat, and opened my laptop. About 5 minutes later, I heard someone say, “Yo, I am sitting in 3D”. I thought, “OK buddy, hang on for a second”. As I stood up, I realized that I knew the dude sitting next to me; it was Ludacris. I thought, “Well, ain’t this a bia; I am sitting next to Luda”. I wasn’t going to play myself, so I acted like it was no big deal. Neither of us said anything until about 20 minutes into the flight. About that time, Luda tapped me and said, “Yo, ask the flight attendant to get me a vodka and cranberry when she comes around. I’m ‘bout to get a nap in”. I thought, “Oh, this nacka is trying to play me. I don’t know you like that. You ole mid-Major rapper. Order your own drink. I am in first class too, Homie”, but I said, “Alright”. So, when the flight attendant came around, I ordered a Henne straight up for me and told her to make a Shirley Temple for Chris Bridges. How about this nacka slept the entire time we were in the air! I really felt like I had been played. As we were exiting the plane, I looked at Luda and said “Keep doing what you do Playa”. I followed it up by slapping the ish out of that nacka and yelling at the top of my lungs “I feel like slappin somebody today. Slap, Slap, Slap, Slappin somebody today. You Ole Skinny Black looking boi”. Look for it on TMZ!

For the record...everything actually happened except for the "Slap, Slap, Slappin' somebody today" part. Either way, it had me rollin'! See The Quotable's review of Ludacris's most recent album Theatre of the Mind here.

Evolving Taste - A Quotable Conversation

Theres something sexy about talking Hip Hop with a dope chick whose knowlegeable about The Culture. D and I fall into these deep, occassionally theoretical, often anger enducing conversations on a fairly regular basis. This one took place over gmail chat the week 808s & Heartbreak (click here for review) and Theatre of the Mind (click here for review) dropped, and evolves from an album-quality-discussion into album-taste-discussion. Pretty interesting. Read on.

(...begins right after reading The Quotable's review of 808s & Heartbreak.)

TCM: so thats what i thought
Danielle: got it. i agreed with most of what you said.
i don't think his content is necessarily bad, i just don't think people will really listen
TCM: i didn't think the content was bad
i thought a quarter of the album was suspect
and the rest was pretty dope
its about the beats in my opinion
Danielle: i agree, but i have a feeling it wont do very well
TCM: not by his standards...i agree
it'll go plat though
i think it will expand his fan base
Danielle: b/c it has his name on it
TCM: while pissing off the core
Danielle: yup
we learned that in marketing
disruption of your core consumer base can be a problem when its a highly competitive market

TCM: but its not that competitive right now
Danielle: that's what i was going to say. lucky for him
overall i probably wouldn't listen to it more than a couple of times
i like some of the tracks and there are a few lines that i really really like
TCM: Amazing is amazing
or maybe - amazing is Amazing
Danielle: yup. amazing. love lockdown.
and heartless.
TCM: welcome to heartbreak
Danielle: it actually makes me a little sad
to be honest
TCM: me too...
thats what i like about it
Danielle: but you don't like sad stuff
TCM: i don't gravitate towards it
Danielle: no. do you really feel like you are missing something in your life not having love and family? that was a sad part of your quotable
TCM: i do. but at the sametime i don't think thats something i should rush into until I'm absolutely ready
Danielle: so you have no need to be sad about it
b/c in someways its voluntary and a product of your own personal timing
TCM: but i'm not sad about it
i didn't mean for it to translate that way
Danielle: are you going to do one for luda?
TCM: preliminary reviewing now
MVP is crazy!
i've listened to it 4 times now
in a row
Danielle: hmm. you know, i might actually take back what i said about kanye's album
TCM: what do you mean
Danielle: i agree with you. it might do well not just with the same people
but i don't know if that's a good long term strategy
sorry...always putting on the b-school approach to things
lol
TCM: thats cool though...always teaching me something
i think he'll be cool cause he's still dropping freestyles and guest appearances consistently
go hard
swagger like us
stay up
estelle's joint
he's still rhymin this isn't permanent
lollipop remix
common's new joint
John Legend's album
Danielle: listening to mvp to see what you are referring to
TCM: mvp is illllllll
Danielle: luda is always telling people how great he is
napoleon complex or something
TCM: thats hip hop
braggadacio
bravado
he can take it other places too
but freestyle tracks are my favorite
Danielle: u think still? that hip hop is still about bravado?
i don't know if i still believe that now
TCM: sure it is...
all the biggest emcees stay on that shit
its just not put out there commercially in the same way
labels steer it towards the club
Danielle: i dunno j. mvp is ok.
i don't see him doing anything really different on this track
TCM: what???
the beat is sick
luda is droppin lines on that!!
I'm going back to it right now
Danielle: the beat is cool (for me it holds the song up) but that's about it
it reminds me of a slower version of that Virgo song he did with Nas for some reason
TCM: that song was hot too
Danielle: yup. introduced you to that song
the beat is a little old school, no?
its a cool beat but...
TCM: ''damn man, what the hell you smokin' on / its ludacris, i got more cheese than provolone''
yeah...thats why the beat is dope
thats Premiere
Danielle: i swear he has said a similar line to something like that before
TCM: i love the beat
Danielle: maybe thats what not working for me with the song then
TCM: "takin' shots like Kennedy!!!!"
Danielle: tight old school beat with same luda lines
TCM: whooooaaaaa
Danielle: is the whole cd like this?
TCM: ouch
nah..theres a lot of story telling and perspective rhymes
i don't know what happened to you, D. i thought you'd love this song
i got that one all wrong
Danielle: haha. yeah. i think you thought i would like it a lot for the beat
TCM: the scratches are ridiculous
aight...here's a song you'll like
Lets stay together
Danielle: you know what it is
TCM: what is it
Danielle: i think i "hear" a lot more than i used to in the past
TCM: You'll love Do The Right Thang...infact...listen to that one now
Danielle: i like this one better
TCM: yeah...thats your ish
back on track
Danielle: maybe i'm leaning more towards conscious hip hop in my old age?
TCM: yeah...you are
i am too
its more intellectually stimulating
but i still love ill cypher rhymes
Danielle: yeah. i think in terms of order of listening
i hear what folks are sayin first
then i hear how they are saying it (ie: flow, rhyme etc)
then lastly i listen to beat
i think when i was younger that order was reversed
TCM: yeah...i can tolerate a wack beat if the lyrics are dope
but not as often the other way around
Danielle: precisely - well those are mostly club songs so you can shake ur ass to it regardless of what they say - u know "till the sweat drip down my balls" type stuff. which is maybe why i didn't gravitate to MVP. i heard what he was saying first and it just reminded me of some of his older albums
TCM: HAHAHA!!
that shit was funny
"til the sweat drip down my balls!!"
"now drown a bitch! drown a bitch!!"
Danielle: lol
TCM: yeah...but MVP isn't sweat drip down my balls type shit
Danielle: im not saying it is
what i'm saying is that i heard what he was saying
rather than listening to the beat first
whereas a couple of years ago.
i would have listened to the beat first
TCM: but what he's saying is dope
Danielle: and probably would have liked it more
i'm not saying what he says isn't good. its just typical luda
perhaps i was looking for something more?
i'm not sure what...
TCM: luda's always been like that
freestyle tracks
Danielle: i know. which is why i'm not sure why i was expecting more.
TCM: and concept tracks
and just recently started adding emotional tracks
Danielle: yeah. at first i wasn't sure how i liked luda and emotion but it works ok
if i want to think about heartache and longing though, i'll go to kanye's album
TCM: LOL
thats the truth
full circle
Danielle: yup.

The Quotable Reviews: Theatre of the Mind

"Cause this is Theatre of the Mind. / Consider it a sign / of whats to come next." - "I Do It For Hip Hop"

After 8 years and 6 studio LPs, there are certain expectations we here at The Quotable have for each new Ludacris album:

We expect him to come hard from the left with his big, baritone voice, and even bigger videos and production ("Southern Hospitality," "Roll Out," "Stand Up!," "Get Back," "Move Bitch").

We expect him to down shift into mack-mode for a track or three (a la Busta Rhymes), using his tongue-twister-slash-late-night-phone-tone to seduce the fairer sex ("Phat Rabbit," "P-Poppin," "Splash Waterfalls," "Hoes In My Room").

We expect a healthy amount of comic relief ("Ho," "Area Codes," "Blow It Out").

We expect an ill 16 bar cipher cut to open each album ("Southern Fried Intro," "Intro," "Warning").

But what keeps the respect flowing in Luda's direction is his visceral focus on lyricism. And we expect him to drop lines like 'Enter' each and every time out the gate.

FACT.

So as expected, we here at The Quotable were more than amped about Luda's sixth studio album, Theatre of the Mind. Although he's never been one of my default Emcees (artists that you listen to during those times when you don't know what you want to listen to), Ludacris consistently brings that heat when its cold outside. Does Theatre of the Mind meet the standard? Walk with us as...

The Quotable Reviews: Theatre of the Mind

Theatre of the Mind is basically made up of three types of tracks: cipher cuts, chick/club songs, and concept records - all intended to provide that scene-from-a-movie feel.

The album opener, "Intro," represents the obligatory, ill, 16-bar, cipher cut where Luda reintroduces himself while laying out the premise of his latest release (a staple found on each of his LPs). Over The Runners heavy bass line, bouncing snare drums, and medieval choir, Ludacris drops one of the most honest quotables of his career - "Give me 16 bars / on another n***** song / and you know that I'm gonna fuckin' kill it!" 'Cris has arguably the hottest intros in the game. Each of his LPs opens with some big, triumphant, back-the-muttaskut-up-cause-you-can't-handle-me-lyrically intro that immediately reminds you why Luda's necessary to Hip Hop right now - because he holds every other MC accountable for his craft. "Intro" is no different, and equally refreshing.



And to be honest, this is the side of Chris Lova Lova thats had us here at TQ so eagerly anticipating this latest release. I mean, tracks like the hilarious, T-Pain assisted "One More Drink," or the club anthem, Chris Brown featured, "What Them Girls Like," or even the R&B-throwback, Scott Storch produced "Contagious" (featuring Jamie Foxx) suitably fill the chick/club track quota (none of which are bad listens). And concept records such as the 9th Wonder produced "Do The Right Thang" (where Luda and Common team up to remind cats to walk the right path or be prepared to face life's consequences), "Call Up The Homies" (featuring The Game), or the trap-certified, 808 bass-lined, "Southern Gangsta" (Rick Ross and Playaz Circle join Luda to wax poetic about their hustler credentials), or even the highly anticipated T.I. collaboration, "Wish You Would" help to round out the album. But Theatre of the Mind's true value is found in its cipher cuts.

"Bow down to greatness / before I get pist-n' / run up in the stands like the Indiana Pacers." - "Undisputed"



"Undisputed" and "Everybody Hates Chris" (with Chris Rock) are the albums first 2 examples, each showcasing Luda's brolic, battle-ready lyrical demeanor. The latter's lively horns and hand claps invoke an immediate head-nod while 'Cris rides the track to perfection. Then, after a brief detour down chick-track-avenue, Theatre of the Mind breaks left onto freestyle expressway. "Last of a Dying Breed" is an epic, scratch-heavy, track that Luda and Lil' Wayne use to put on an exhibition in lyrical exercise.

"Top 5 dead or alive / but really it just hit me / that 3 out of your 5's too scared to f*ck with me. / So how can I advance if you don't give me no opponents? / How can you see the future if you're living for the moment? / Hip Hop couldn't die, / I never offer my condolence. / But I offer ya'll day of atonement."

Luda's arguably at his best on the DJ Premiere produced "MVP," which is also arguably the album's best beat. Premo provides that classic boom-bap nostalgia, and Luda laces this one with some of the albums dopest quotables:

"And my delivery's invading your vicinity. / Hennessey is my remedy. / Taking shots like Kennedy. / And I been a G / for a long time. / To these streets I'm connected like I'm on-line. / On time for whatever. / And every time an album drop, / I drop B.I.G. like Voletta."

I drop B.I.G. like Voletta???? It doesn't get much iller than that!!! It doesn't get much more visual than that!!! And, since The Notorious BIG was a large muttaskutta and giving birth to him must have been exceptionally uncomfortable (Voletta Wallace is Biggie's mother), it doesn't get much bigger than that!!! Now add the fact that Luda's sold over 15 million records world wide (no easy feat for any artist at any point in history, let alone during the recent record-sales recession), it doesn't get much truer than that. Ludacris is a beast. Ludacris is a beast.

"I don't do it for the cars and the fancy drops. / I do it for Hip Hop." - "I Do it for Hip Hop."

Rounding out Theatre of the Mind's best run is "I Do It For Hip Hop" - an ill, scratch-heavy cipher cut enlisting 2 of rap's titans - Jay-Z and Nas. Another great track. Each Emcee gets busy here, but in the end, Ludacris outshines both. Jay appears to have an interesting strategy though. Rather than attempt to go straight at Luda lyrically, he instead uses an old school flow, invoking Hip Hop nostalgia to leave his mark on the track ("Hip Hop / started out in the park. / We used to do it to avoid the narcs."). My cousin Sha pointed that one out. Nas kicks a cool little bumble bee analogy to describe how he's "as live as a hive full of predators," successfully netting him 3rd place.

"And their almost extinct / so I'm sayin' it loud. / MC means 'move the crowd'" - "Last of a Dying Breed"


15 tracks. Loads of guest appearances. 0 interludes.

All in all, Theatre of the Mind is a balanced, enjoyable, LP that will have your head-nodding as soon as you press play. You can clean to it. You can pre-party to it. Might be tough to slide into mack-mode, but you can definitely drive to it. Its combination of chick/club tracks, concept records, and cipher cuts adds up to a solid, diverse listen. Theatre of the Mind is one of the year's best Hip Hop albums, and arguably the most potent of his career.

And the more I think about it - I'm a bi-album Ludacris fan; meaning that I tend to get excited about every-other Ludacris album. Back For The First Time caught me off guard in a good way which made me excited about Word of Mouf (2001). But Chicken & Beer (2003), although more-than-nice in retrospect, wasn't on the priority list at the time. Then The Red Light District (2004) dropped and of course I had to cop that the first day. But I damn-near ignored 2006's Release Therapy, which is his most critically successful LP to date. Now here we are, late in '08, and for some reason I couldn't wait for this album. And thats because, for me, less is more with Ludacris. He's such a larger-than-life presence on every song, that it doesn't take much to OD. Theatre of the Mind's diverse sound scape does a solid job of minimalizing that trait, signalling replay-value potential (and it doesn't get any more important than replay value).

Furthermore, the fact that there is nothing ground-breaking, or career redefining here, or that Luda doesn't show us a new side of his person, his thoughts, his lifestyle, his anything isn't necessarily a bad thing. He still delivers a top-shelf product that embodies all of the reasons why you love Luda in the first place. His diversity. His ability to make you laugh, to make you bounce, to make you feel OK about screaming "move bitch, get out the way!" And most notably, the fact that he's a lyricist to the death - and he's got what you need. Ludacris, the last of a dying breed.

Rating: QQQQ

Rap Beef Breakdown

So My Cousin' Sha pointed out a highly potential emcee battle currently underway between 2 of the south's rap-titans rather inconspicuously. Think: Notorious BIG vs. NaS inconspicuous.

The Champion: Andre 3000
The Challenger: T.I.

I know. I know. Caught me off guard too. But once Sha laid it down, I cant front, it sounds highly probable. The lyrical jabs fly back-and-forth on at least two cuts: Andre 3000's verse on the "Walk It Out" remix, and T.I.'s on Lupe Fiasco's "Superstar" remix.

The Jab: 'Dre's near classic verse on "Walk It Out" remix. Follow the bold text...



The verse:

"I walk it out like a usher. / If you say 'real talk' I probably won't trust ya /
If you want to go to war / the guns my pleasure. /
Even Jesus had 12 disciples on the level. / Trigger. / Whatever. /
Now think of Three-thou (3000). /
I'm like jury duty. / You're new to this part of town. /
Your white-tee, well to me / look like a nightgown. /
Make your mama proud. / Take that thang 2 sizes down /
Then you'll look like the man that you are, / or what you could be. /
I could give a damn about your car. / But then I would be, /

If was considered a classic before the drastic change in production;
When cars were metal instead of plastic.
Value /
Is what I'm talkin' bout. / Take 2 of these and walk it out. /
You'll be the reason they chalk it out. /
You can't be The King in the parking lot forever. /

Not saying I'm the best but til they find something better /
I am here. No fear. Write me a letter.
Til then, I walk it out..."

The Break Down: First of all, that may be one of the tightest verses of all time just on delivery alone! (Andre 3000 is the greatest Emcee EVAR. Fact.) But when you look at the lyrics in another light, the references to the self-entitled-King-of-the-south are more than coincidental. Follow me:

Dre makes it apparent in the first 4 bars that he is on some emcee battle ish ('if you want to go to war, / the guns my pleasure. / Even Jesus had disciples on the level. Trigger. Whatever.'), but doesn't begin to get specific until the middle of the verse when he spits "your white-tee, well to me, looks like a nightgown" (an indirect snipe and T.I.'s tendency to rock the official Trap uniform - quadruple-extra-large-oversized-white-tee-shirt) and "I could give a damn about your car / but then I would be if it was considered a classic. / Before the drastic change in production. When cars were metal instead of plastic. Value is what I'm talkin' about" (a more direct shot at T.I.'s pre-house-arrest Chevrolet Impala SS endorsement. Remember those Super Bowl ads that ran a couple of years back?).

By this point the idea that Dre is going directly AT T.I. definitely sounds like a possibility. But the right-cross finally lands near the verses conclusion. Dre spits "You can't be The King in the parking lot forever. / Not saying I'm the best but til they find something better, / I am here. No fear. Write me a letter." That line is a blatant shove-in-the-mug at T.I. - who coins the moniker "The King of the South" and named his fifth Lp The King. T.I. feels he can call himself the King of the South because none of the other southern rap legends have ever questioned his self-entitlement. In his mind, if he can walk around screamin' that he is The King without anyone steppin to him then obviously he must be the best. Is it possible that Andre 3000 (who's legendary group Outkast has sold more 20 million albums world wide while re-inventing themselves artistically on each album over the past 12 years and is highly-regarded as the greatest rap duo in rap history) is a bit irritated by T.I.'s bravado? Doesn't sound far-fetched to me. And could it be that Dre wanted to ensure the message is delivered by ending the verse with "not saying that I'm the best but til they find something better, / I Am Here. No Fear. Write me a letter"? Well...you think about it.

The Counter Punch: T.I. verse on the "Superstar" remix. (T.I.'s spits last so let the video load completely, skip through Jeezy's verse, stop at Lupe's - pay homage and then slow down and listen to T.I.'s.) Again, follow the bold...



The Verse:

"Okay now. / Anyone who know me, they know me to ride /
But when the shit was selling slow it's just my homies and I. /
Had to get rid of all the phonies and the homies disguised. /
So you speaking, I don't reply, homie don't be surprised. /

You ain't gotta ride for me, I didn't ask you to. /
Take the journey on my own, I would gladly do. /
You gon' and turn around now, I'll call a cab for you. /
I stand up on my own 2, he kiss the ass of who? /
No way Jose, we pot Rose, blow dro, that's more than okay. /
See but don't say. My folk, they flip more yay than Cirque du Soleil. /
Keyser Soze, oh they kill people and get off like OJ. /
You catch your case, just shut your face, don't get caught singing do, re, /
Mi, fa, say, la, ti, do, ghetto hero, G-code I obey. /
He's so gay, didn't have no business hanging around me no way. /
It's okay, life lesson learned I suggest that you go your way. /
I be straight, no conversation man. That's all I'm gon' say (hey). /


The Break Down: First off, I gotta give props to T.I. for that verse. Lyrically it was on point and he FINALLY veered away from the same mundane flow he normally defaults to. The ish is tight alone, but again, when you look at the content in a rap battle context, it comes across as a reply to Dre's verse above. Keep following:

The first allusion appears when T.I. spits "had to get rid of all the phonies and the homies disguised. / So when you speak and I don't reply, homie don't be surprised" (a potential ironic reference that he doesn't intend to reply to Dre's jabs and-slash-or that 3000 shouldn't expect any love from him when they cross paths in the future. One or the other. Maybe neither). Then he gets more specific when he says "You gon' turn around now, I'll call a cab for you. / I stand on my own two. He kiss the ass of who?" (A sly comparison to T.I.'s solo career and the fact that Andre is one-half of the duo Outkast. I'd say that T.I. means that Big Boi has carried Dre over the past 12 years...he's not delusional. Thats just unrealistic...kind of like when Nas said Jay-Z was wack compared to Beanie Siegel in his diss track classic "Ether.")

Similar to Dre's verse, T.I.'s most specific allusions turn more directly towards the end of his verse when he says "don't get caught singing do, re, mi, fa, so, la, ti, do, ghetto hero, G-code I obey" (a potential shot to Andre spending his half of the classic double disk Speakerboxx/The Love Below crooning about love and relationships). Then [The King?] closes his possible-reply with "He's so gay, didn't have no business hanging round me no way. Life lesson learned I suggest you go your way. I be straight, no conversation man. Thats all I'm gon' say" (a possible reference to Dre's style choices and that T.I. does not intend to further dual with Mr. 3000).

Clearly T.I.'s reference's to Dre's are a bit loser than Dre's to T.I., but the possibility that he is indeed responding to the "Walk It Out" verse still has legs. The question is why would T.I.P. try to brush off the battle rather than come more definitively. My guess that even though he calls himself "The King of the South", in his heart-of-hearts he knows that he is not his region's best emcee. T.I. has a lot on the line by stepping in the square against Andre 3000. Not only would he LOSE (re: lyrically sodomized), but T.I. has finally crossed the barrier between respected rapper to pop-culture success (remember he was the official sponsor for Chevrolet's Impala SS series...prior to getting arrested for possessing a-small-country's-weapons-armory-amount of guns).

Its like what Robert Wuhl said on his HBO comedy special "Assume the Position": when legend becomes fact, print the legend. T.I.'s career was built more on his image and trap-history than his talent. Because he possesses an ill amount of street credibility without having the emcee ability to back it up, he needs to be more strategic about who he faces in the square. And this isn't the first time he used this tactic. After helping to build his legend by running head on at lyrically-deficient-Houston-rapper Lil' Flip earlier this century once Flip questioned his crown at a show in Atlanta, Tip threw an opening shot at Ludacris on Young Buck's "Stomp" remix, only to retreat into reconciliation after peeping 'Cris's blistering reply on the same track. Paper Kings are wary of sharp edges...so they fold out of the way. T.I. is no dummy. He understands that to maintain the image of his title he must bob-and-weave around more-worthy contenders (similar to how Lenox Lewis retired as heavy weight champion rather than go-toe-to-toe once and for all with his only real competition, Vladimir Klitschko). Plus, his career is on hold since he is on house arrest. He can't afford to have anyone tapping on his tooth-pick-tower. This couldn't come at worse time for him. So he gives just enough not to look like a punk, while hoping to simultaneously diffuse the encounter.

Either way, Sha shed the light on this one for me and I appreciate it. Apparently Dre replies again on a track featuring Raekwon, but we couldn't find it on either of latest napster-replacements. Rest assured I will send it your way if we ever uncover it.

Carry on...

A Quotable Rant: Back From Hiatus

"Its been a long time. I shouldnt've left you..."

Sometimes even planned change is unexpected. I'll leave that there for now....

"How should I get it started? F*ck it, just get it started."
"Ya'Meen" - Method Man; Tical 4:21...The Day After

EVERY YEAR THIS ISH HAPPENS!

Every artist and every label fiends for that summer smash, or that holiday season cash-in - and they all end up crossing-swords fighting over rapidly depleting album sales!

Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Ludacris, Lupe Fiasco, The Game, The Roots, Clipse, Ice Cube, Outkast, Obie Trice, Young Jeezy, Diddy, DMX, Mos Def, Method Man, Mobb Deep, Fat Joe, Lloyd Banks, Pharrell, all released albums between June and December of 2006. As of today, only Hova and Outkast* managed to crack (the much overrated) platinum status domestically (both deserving significant asterisks - Outkast released Idlewild in conjunction with the duos feature film Idlewild - quintessential cross promotion. And as President of Def Jam, Jay-Z was essentially the only artist with complete control over his marketing budget - allegedly spending upwards of $20 million on album promotion for his un-retirement Lp Kingdom Come - including a Super Bowl ad and an unprecedented 1-Day US tour). A few others above posted strong sales numbers (Jeezy, The Game, Luda, and Nas are all approaching 1 million albums sold...6 months later) - the rest fell victim to the competition.

Too many MCs, not enough muttaskuttas buying CDs.

Maybe I missed the memo - but when did it become smart business to release a potentially viable product into an already over-saturated market? 9 out of 10 times money is lost - especially when all the products are packaged the same. And considering the lack of creativity plaguing commercial rap music (Corporate America: once again turning sugar to shit in pursuit of dollars and cents), who can tell the difference anymore? Or more appropriately, who cares to tell the difference?

Here's a thought: rather than flush cash down the isher jousting with every other industry big name during the cluttered 2nd half, why not diversify and drop big-ticket Lps in the wide-open 1st half? Think about it - less competition, increased likelihood of consistent radio and video rotation, and if the chance to make Spring Breakers nationwide dry-hunch to your jammy jam isn't enticing enough, then the increased revenue opportunities should be.

Case in point: T.I.'s 4th studio album, The King, was the only platinum selling album throughout most of 2006. When did it drop?

March.

"You do the arithmetic. WE do the Language-Arts."
"A Life in the Day of Benjamin Andre" - Andre 3000; The Love Below

Carry on...


* To be honest, I have no real way to verify this and seriously doubt its accuracy. According to Wikipedia Idlewild is "platinum" but does not distinguish between domestic or international. My assumption is that it went plat internationally, but I also remember what happens when you "assume." So The Quotable will give 'Kast the benefit of the doubt since they've given us a decade worth of Classics.