Showing posts with label Late Registration. Show all posts
Showing posts with label Late Registration. Show all posts

The B Side: Kanye West's My Beautfiul Dark Twisted Fantasy


Here’s a new column idea...well, I can’t say it’s new new since I’m certain I’m not the first writer to write aftermath articles on previously published work. But it’s new to The-Quotable so it’s new enough for The Company Man.

The premise first came to me while scribbling through my review of Ye’s latest for the Home Team. Yeah, it’s a masterful project showcasing the self sacrificing side of rap’s supposedly most self centered artist complete with awesome collaborations and angelic choirs and all that yackety yack that I yackety yacked about for nine hundred ninety-seven words or so.

I mean what I write. Even when I don’t write what I think. Product of the freelancer’s lifestyle.

But as spectacular as it is to simply listen to My Beautiful Dark Twisted Fantasy, at best, it’s my fourth favorite Kanye West album.

Not fourth greatest.

Not fourth best.

Fourth favorite.

Who knows where it ranks, but it’s my fourth favorite Kanye West album because it’s just not as much fun as The College Dropout, Late Registration or Graduation (the jump off for this recent string of darker full lengths: 808s and MBDTF back-to-back). It’s not as much fun because it’s not as lyrically flippant. It’s not littered with as many shots of infectious punchlines and unexpected wittiness -- the original appeal of the initially producer-rapper.

The honesty is still ever present. So are the concepts. Content is still the foundation.

But on MBDTF, infectious one liners like -- “And the DSS kids / some of them dyslexic / They favorite 50 Cent song is “12 Questions” and “That’s a different world like Cree Summers” and “Got a light skinned friend look like Michael Jackson / Got a dark skinned friend looks like Michael Jackson” and “You know how long I been on ya / Since Prince was on Apollonia / Since OJ had Isotoners” and just about all of “Family Business” and “Gone” and “Good Life” and “Good Morning” and “Can’t Tell Me Nothing” -- are largely located on one track: “Power”.

MBDTF has memorable bars, no doubt. “But what’s worse / the pain or the hangover / Fresh air / Rolling down your window / Too many Urkels on your team that’s why your Wins-Low” is fresh to death. “Don’t leave while you’re hot / that’s how Mase screwed up” is so true even the rapping Pastor feels it in his soul. And “Let’s break out of this fake ass party / Turn this into a classic night” is definitely a candidate for boogie down Quotable of the year, even if it is a direct descendant of “You should be honored by my lateness / That I would even show up to this fake shit” off Graduation’s, “Stronger”.

But in comparison’s to his previous work -- considering those tangibly dope lines are a significant part of the reason he resonated with heads so quickly despite not being a technically dope rapper initially -- overall...well...there’s no comparison.

The album is still lyrically ill. Mr. West ain’t fell off. If anything he’s drastically improved (as a rapper), showcasing styles we haven’t seen from him previously.

It’s eery how Ye flows so much like Pusha-T on “Dark Fantasy” and through the first verse on “Power”. Even the nasally “Haa” he strategically interjects sounds similar in octave to the rancid “illggh” (however it’s spelled) ad-lib that’s synonymous with The Clipse rapper. Rhymefest’s influence is spread all over “Power”’s third verse. He’s been writing with Kanye since he received co-writer credits on “Jesus Walks”, so that’s expected.

MBDTF’s “it takes a village approach” doesn’t end at the production level. Unfolding the congressional legislation-looking credits on the back of the poster that comes with the physical copy of the album is more than enough confirmation. Every song lists at least 4 co-writers, including the solo joints. But unexpectedly, for the first time -- considering the new styles and bars that sound less like vintage Kanye -- I can’t help but wonder who wrote what.


Kanye reminds me of Syler sometimes -- ensnaring the exceptionally talented, snatching their gifts and discarding the remains on his obsessive path towards recognition as the ultimate Hero. He soaked in Jon Brion’s signature strings and orchestration while co-executive producing Late Registration together then wielded them masterfully on MBDTF without the help of his one-time teacher. After trapping Hip Hop’s heavy weight producers in his Hawaiian hideaway for this project’s production period, the sonic heights for his next project are utterly unimaginable.

That’s the best thing about Kanye: his unwavering focus on out doing himself. He competes with himself and becomes infinitely better; becomes the trendsetter. Others compete with the trendsetter and become infinitely bitter.

That’s why he’s great, tantrums or otherwise. And to continue to obliterating the margins, he readily enlists whoever he needs to improve, whether that’s Rhymefest or Rza, Toomp or Auto-Tune, Pusha-T or Pete Rock or No ID or Premo or Rza or Jon Brion or J. Bhasker or any of the plethora of other people who line My Beautiful Dark Twisted Fantasy’s congressional legislation-looking album credits. It’s greatness by any means necessary, and apparently, co-writers and production assistance are necessary.

I’m cool with that. I love MBDTF. It’s genre bending and loaded with replay value and requires a shmillion lofty adjectives just to describe it. I would’ve given it a perfect rating had it not been for the wayward Rick Ross verse on “Devil In A Dress” and it’s lack of vintage shots of one-line lyrical immortality that embodied my first three favorite Kanye projects. I think collaborative writing makes it impossible to consider anyone the “greatest emcee” (the next title Ye claims he’s targeting in the video below), but that has nothing to do with crafting an awesome project.

Most importantly, I think columns like this are fun, necessary even. The rambling segues and that lead to the ultimate argument of any article are often more interesting than the finished product.

So I’ve decided to address the album review afterthoughts as well.

Let’s call it The B Side.

New new or not, it’s new for The Company Man so, it’s new enough.

The Tale of the Tape

The results are in: Graduation - 957k, Curtis - 691k.

So KanYeezy busts Fiddy's ass - outselling Mr. "I got shot 9 times" by nearly 300 thousand albums.


No shocker here at The Quotable.

Billed as the underdog going into this much over-hyped match-up, Kanye West snatched Hip Hop's album sales crown by a wide margin. But was Mr. West ever really the underdog?

According to My Cousin Sha; "No."

And he's right.

Although both MCs remain two of the most commercially viable artists in today's slumping Rap industry, 'Ye and 50 were at opposite ends of the bell curve once momentum is factored into the equation.

Fiddy dropped the gauntlet on the industry with Get Rich Or Die Tryin', selling over 10 million albums domestically. His follow-up Lp, The Massacre, moved over 5 million units, but was panned by critics and fans alike. Since then, his once platinum G-Unit label mates (Lloyd Banks, Young Buck, et cetera, et cetera) have received luke warm responses from critics with their sophomore albums (Rotten Apple and Buck the World, respectively) and have struggled to go Gold (500,000 units). G-Unit isn't poppin' like it was in 2004-05. Plus, with rumored dissension in the clique (5-0 allegedly cut all funding for his label mates citing an overall lack of hustle from his crew[1]) and the recent recession in the music industry as a whole, its clear the tide changed. 50 Cent's stock price was on the decline, and for the first time since GRODT dropped - Curtis has had to deal with calamity.

The exact opposite can be said for Kanye.

Since his 2004 debut, 'Ye has solidified his fan base by going left of the commercial mainstream and found success in the process. The College Dropout didn't break any sales records, but certainly left a mark on The Culture with its soulful beats and diverse subject matter. Tracks like "Jesus Walks" and "All Falls Down" were hits because they tapped into the common man psyche - discussing self-consciousness and ones relationship with God). His sophomore set, Late Registration, provided more of the same type diversity, but with improved delivery and production. The cocky Kanye West even enlisted help from Jon Brion (Fiona Apple's producer) and Adam Levine (Maroon 5 front man) along with several of Hip Hop's notables (Lupe Fiasco, Jay-Z, Paul Wall, Nas) helping expand his fan base. Moreover, his G.O.O.D. Music record label released platinum selling albums by Common and John Legend which furthered his momentum going into Graduation's release. 'Ye's stock price continued to rise because he continued to put out G.O.O.D music.


Momentum was clearly on Kanye's side going into to D-Day 9/11 and in the end he delivered a better product (see reviews for Graduation and Curtis). So it shouldn't come as a shock to anyone that 'Ye massacred Fiddy this week. Along with being a better artist, Mr. West was simply in a better position leading into the much ballyhooed release date. But as the smoke clears and the dust settles, do you want to know who the BIG winner really is in the end?

Universal Music Group[2].

Corporate America wins again.


[1] Yeah...I can't find the link right now, but I promise you I read that on one of these Hip Hop sites somewhere. Just trust me on this one. 'preciate.
[2] Universal Group is the parent company for both Def Jam and Interscope - the record labels Kanye West and 50 Cent are signed to, respectively. How you like 'dem apples?

Carry On...