Showing posts with label Ice Cube. Show all posts
Showing posts with label Ice Cube. Show all posts

Kendrick Lamar, Brooklyn Bodega's Exclusive Interview


Kendrick Lamar is a Hip-Hop prodigy. You can hear it in subtle undertones and bombastic explosions of lyrical and unmitigated perspective splattered all over his latest EP, Section.80. Sometimes he embodies Bone Thugs N Harmony. Sometimes he embodies Houston. Sometimes he embodies Eminem. And throughout, with never a smidgen of swagger jacking or copycat accusations ever entering any conversation about him -- Kendrick Lamar improbably embodies the best of the best of Hip-Hop while always ensuring that Kendrick Lamar the person resonates most deeply. A number of things can be said about any of the number of It-Artists-Of-The-Hour, but few ever reach the level of artistry that this Kid From Compton is currently two-stepping all over. It’s enough to remember what made this culture go global in the first place.

BrooklynBodega.com spoke to Kendrick Lamar minutes after his 2011 Brooklyn Hip-Hop Festival performance about Section.80, the continuation to “No Make-Up (Her Vice)”, Ice Cube comparisons and why his interviews are hotter.

Brooklyn Bodega: You’re like the most popular guy in rap right now. How does it feel?

Kendrick Lamar: I ain’t popular, man. I’m just putting out good music.

Brooklyn Bodega: That’s consistent with what you said on “Ab-Soul’s Outro” on Section.80. You said you’re not the next pop-star, you’re not the next socially aware rapper. You’re a human being. Obviously that sentiment resonates through your music, but also through your interviews. Jay-Z kicked that line, “Plus my interviews are hotter.” Your interviews are hotter. You’re an amazingly open, exposed artist in interviews. In the internet era, that’s extremely hard to find. There are cameras everywhere. People are constantly running up to you wanting to talk to you. How do you continue to find the time and consideration to still be open?

Kendrick Lamar: By just not forgetting about who I am. I can’t change my appearance and who I really am just because there’s a lot of people around me because eventually -- if I continue to do that -- I’m going to lose myself forever. And I’ve seen artists do that in the city. Artists that I looked up to. It’s just learning from other people’s mistakes when you get into the business because it will jade you at the end of the day if you don’t know yourself and really dig deep and know who you are from the jump, before everybody crowded around you.

Brooklyn Bodega: You’ve had a great support system around you from your family to everyone at Top Dawg Entertainment. Top Dawg’s held you down now for seven years or so. How important has it been to you to have people around you who will not only tell you when your music is wack but also when you’re acting wack?

Kendrick Lamar: Exactly. Team. That’s what hurts maturity of other artists: when they don’t have a set of people around them they can actually trust. A lot of people go into this business with just themselves and just the talent. At the end of the day, you need loyal people around you that believe in you from the jump and can get you to that next level. That’s what Top Dawg Entertainment did for me, man. They brought me in the game when I was seventeen in the studio just rhyming. They were fans of me and said, “You know what, we believe in you and we’re gonna tell you our honest opinion and you’ve gotta be able to take it.” And I did. I live with it. I got hurt a few times in the studio sessions, man. But it all made me a better person, a better artist at the end of the day.

Brooklyn Bodega: You know, you always come across as extremely confident and extremely self aware, but I think one of the most telling stories was when Top Dawg wanted to charge for the projects and you were like, “I don’t think my fan base is really there, yet.” That’s the only instance I’ve been able to find where you ever seemed like you doubted yourself.

Kendrick Lamar: I was doubting myself to the point where I felt like it was a cocky thing, know what I mean? These people don’t know me yet. They’re gonna want to know the story before they go and purchase anything because I know how the game works. You’re not just going to pay your last few dollars on somebody that you [don’t know yet]. And on first instinct, when people hear your music, the first thing they’re going to do is criticize you anyway. So I wanted to feed them enough music so they’re like, “OK, I can’t deny this artist.” But [Top Dawg] was telling me that this is good fucking music. They wanted to bring this shit back to real shit that everybody wants. Let them go out and pay for it. I said, “You know what, that’s a true statement, man.”

Brooklyn Bodega: They were right.

Kendrick Lamar: Yeah, they were right. The higher powers that be, man. I just had to give in and go with it and it worked out positively.

Brooklyn Bodega: It’s real interesting when you hear “Rigamortus.” You’re like, “Don’t ask for your favorite rapper. / He dead. / I killed him.” That’s the exact opposite of that self doubt you expressed. You just spazzed all over the track.

Kendrick Lamar: Yeah, man. I just wanted to have fun on that mutherfucker. I know the whole album is really a cohesive project with concepts. I just wanted to have one of those things where people are like, “OK, he can still do that thing right there. That raw element of Hip-Hop.”

Brooklyn Bodega: People compare you to a number of artists but everyone is initially surprised when they find out you’re repping Compton. You get compared to a lot of all time greats and now working with them. You just finished working on Detox. I think you and Ice Cube share similarities. He wasn’t actually in a gang either. He never really spent that much advocating weed on wax.


READ FULL INTERVIEW @BROOKLYNBODEGA.COM

Mack 10 & Glasses Malone: A Gangster And A Gentleman


Perusing through a slew of Mack 10 YouTube videos is like witnessing arguably the ultimate henchman turn-head honcho in sixty e-minutes or less. The Inglewood, California luminary who so viscerally defined Gangsta Rap riding alongside fellow Westside Connection members Ice Cube and WC, warring with other Rap acts from across the nation, embodying his “Chicken Hawk” alter ego in every lyric delivered in the early-1990s has spent much of the last decade-plus steering his Hoo-Bangin‘ record label like a certified boss. He recently added Xzibit to his veteran roster and, next month, looks to release the anticipated Money Music, a collaborative concept album with his own lyrical henchman, Glasses Malone.

It’s refreshing to speak with G. Malone, really. While Glasses has embattled extensive release delays with his debut album, Beach Cruiser, he’s never lost sight of the bigger picture. Rather than rant about his plight, he rewrote the album three times, always focused on growing as a lyricist, soaking in the business tidbits that come with being signed to Cash Money and Hoo-Bangin’. Rather than growing increasingly bitter, he’s focused his energy on becoming increasingly better.

With Money Music on the immediate horizon, HipHopDX spoke with Mack 10 and Glasses Malone separately about Hoo-Bangin’s revival, the challenges of marketing an album in today’s retail environment, Beach Cruiser’s frequent delays and why above all else, lyricism remains most important.

HipHopDX: First, I do want to say that I’m excited about Money Music. I think it’s really good timing for both of you especially coming off the strength of Soft White with Mack 10 and with the frequent delays of Beach Cruiser. You guys sound good together on wax.

Glasses Malone: I’m going to be happy to finally get one in stores. It’s like a mothafucking marathon for an artist to get a CD in stores. So shit, I’m happy. I’ll take whatever. I’ll take it with him or whatever. It’s great for me. Matter of fact, shout out to Saigon, 'cause I already know his struggle. To see him come out [with Greatest Story Never Told], that was dope too. I’m just happy [Money Music] is finally coming out.

DX: What’s [Money Music] going to sound like? Who's on the production on the album?

Mack 10: These new kids called Drastic Legends. They did most of the whole album and we wanted to make it like that so the album would have a certain sound. It’s a concept record. The whole record is about hustling. It’s called Money Music; the entire record is just hustling. It’s a concept record so sometimes you’d like to make it have a certain sound.

DX: Is there a lot of storytelling involved? It’s a concept record sonically and within the theme. But are you going to be telling specific stories more so? Is it still going to still have diversity?

Mack 10: Yeah, it’s got both. It’s some Hip Hop on here, too. There’s some rapping on here and we’re telling stories and really just painting a picture. It’s a real concept record it’s kinda like the same approach I would've took with a Westside Connection record or something.

DX: The setup kind of feels like "The Boss and The Henchman." It’s kind of like the Hall of Famer and the all-star.

Glass Malone: That’s how it is in real life. We’re kind of like "The Boss and The Henchman." That’s our get-down. I’m a boss in my own right, but when I’m with Birdman and Slim [Williams] and them, I’m a henchman. With Mack [10], I’m a capo, feel me? So, I wanted to keep it just that, I ain’t want it to be nothing else.

DX: This is released through Hoo-Bangin’/Cash Money/Universal, right?

Mack 10: Just Hoo-Bangin’.

DX: I was curious about that just given [Glasses Malone’s] Beach Cruiser and I know [Hoo-Bangin’ and Cash Money] collaborate frequently. I wasn’t sure how this one was being distributed.

Mack 10: Yeah, Yeah. That’s because we just do it the way we want to do it. Baby and them is my homies so we don't really follow no certain rules as far as how stuff usually go. When it’s your partner getting down with you, you just do it however it’s fit to do it.

DX: What was it like working together? How was the chemistry in the studio?

Glasses Malone: You know what’s funny? All we do is talk about everything else but music. We don’t even talk about music. That’s why [on] the record, we don’t got a lot of rap records where niggas rapping about how good of a rapper niggas is. We’ve got music that’s really reflective of living that street and shit and like that. You know, still being a part of that life and parts of the life that we experienced and that’s pretty much the whole record. It ain’t really no records rapping about rapping. Pretty much street shit in general. All the shit we’ve been through and all the shit we’re going through.

Home > Features > Interviews > Mack 10 & Glasses Malone: A Gangster And A Gentleman
Mack 10 & Glasses Malone: A Gangster And A Gentleman

by The Company Man

posted March 31, 2011 01:28:00 PM CDT | 4 comments

Mack 10 & Glasses Malone: A Gangster And A Gentleman

Glasses Malone speaks about the excitement of his first retail project, while Mack 10 speaks about his revived Hoo-Bangin' Records, and their shared opinions of L.A.'s restored lyricism.

Perusing through a slew of Mack 10 YouTube videos is like witnessing arguably the ultimate henchman turn-head honcho in sixty e-minutes or less. The Inglewood, California luminary who so viscerally defined Gangsta Rap riding alongside fellow Westside Connection members Ice Cube and WC, warring with other Rap acts from across the nation, embodying his “Chicken Hawk” alter ego in every lyric delivered in the early-1990s has spent much of the last decade-plus steering his Hoo-Bangin‘ record label like a certified boss. He recently added Xzibit to his veteran roster and, next month, looks to release the anticipated Money Music, a collaborative concept album with his own lyrical henchman, Glasses Malone.

It’s refreshing to speak with G. Malone, really. While Glasses has embattled extensive release delays with his debut album, Beach Cruiser, he’s never lost sight of the bigger picture. Rather than rant about his plight, he rewrote the album three times, always focused on growing as a lyricist, soaking in the business tidbits that come with being signed to Cash Money and Hoo-Bangin’. Rather than growing increasingly bitter, he’s focused his energy on becoming increasingly better.

With Money Music on the immediate horizon, HipHopDX spoke with Mack 10 and Glasses Malone separately about Hoo-Bangin’s revival, the challenges of marketing an album in today’s retail environment, Beach Cruiser’s frequent delays and why above all else, lyricism remains most important.

HipHopDX: First, I do want to say that I’m excited about Money Music. I think it’s really good timing for both of you especially coming off the strength of Soft White with Mack 10 and with the frequent delays of Beach Cruiser. You guys sound good together on wax.

Glasses Malone: I’m going to be happy to finally get one in stores. It’s like a mothafucking marathon for an artist to get a CD in stores. So shit, I’m happy. I’ll take whatever. I’ll take it with him or whatever. It’s great for me. Matter of fact, shout out to Saigon, 'cause I already know his struggle. To see him come out [with Greatest Story Never Told], that was dope too. I’m just happy [Money Music] is finally coming out.



DX: What’s [Money Music] going to sound like? Who's on the production on the album?

Mack 10: These new kids called Drastic Legends. They did most of the whole album and we wanted to make it like that so the album would have a certain sound. It’s a concept record. The whole record is about hustling. It’s called Money Music; the entire record is just hustling. It’s a concept record so sometimes you’d like to make it have a certain sound.

DX: Is there a lot of storytelling involved? It’s a concept record sonically and within the theme. But are you going to be telling specific stories more so? Is it still going to still have diversity?

Mack 10: Yeah, it’s got both. It’s some Hip Hop on here, too. There’s some rapping on here and we’re telling stories and really just painting a picture. It’s a real concept record it’s kinda like the same approach I would've took with a Westside Connection record or something.

DX: The setup kind of feels like "The Boss and The Henchman." It’s kind of like the Hall of Famer and the all-star.

Glass Malone: That’s how it is in real life. We’re kind of like "The Boss and The Henchman." That’s our get-down. I’m a boss in my own right, but when I’m with Birdman and Slim [Williams] and them, I’m a henchman. With Mack [10], I’m a capo, feel me? So, I wanted to keep it just that, I ain’t want it to be nothing else.

DX: This is released through Hoo-Bangin’/Cash Money/Universal, right?

Mack 10: Just Hoo-Bangin’.

DX: I was curious about that just given [Glasses Malone’s] Beach Cruiser and I know [Hoo-Bangin’ and Cash Money] collaborate frequently. I wasn’t sure how this one was being distributed.

Mack 10: Yeah, Yeah. That’s because we just do it the way we want to do it. Baby and them is my homies so we don't really follow no certain rules as far as how stuff usually go. When it’s your partner getting down with you, you just do it however it’s fit to do it.

DX: What was it like working together? How was the chemistry in the studio?

Glasses Malone: You know what’s funny? All we do is talk about everything else but music. We don’t even talk about music. That’s why [on] the record, we don’t got a lot of rap records where niggas rapping about how good of a rapper niggas is. We’ve got music that’s really reflective of living that street and shit and like that. You know, still being a part of that life and parts of the life that we experienced and that’s pretty much the whole record. It ain’t really no records rapping about rapping. Pretty much street shit in general. All the shit we’ve been through and all the shit we’re going through.

DX: How’s it been watching G. Malone’s evolution? He’s done a lot of great work and you’re a major influence on that.

Mack 10: [Glasses Malone] was like, when I got him, he just needed a little bit of polish and I knew that if I threw certain shit to him he was going to be alright and he was going to be on his way. And that’s what I did. I knew he had all of the makings to be one of the greats one day. And since he had everything else, I knew that if I helped him out he’d get to where he’s going. He’s headed in the right direction right now.

DX: So we can look forward to that energy being translated onto the album?

Mack 10: It’s crazy! It’s crazy between me and him. Like, we understand each other. G is the kind of guy that I am. He’s really from the streets so we don’t play by no square rules and square ethics or none of that shit. It’s a good relationship.

DX: Glasses, I know you had to have gone through a lot of different emotions while making Beach Cruiser. This is your third time making it. You’ve done this a lot of different times.

Glasses Malone: Well, my music is nothing but a reflection of what’s going on. It’s forever shit, material and ideas for either Mack & Malone or Beach Cruiser. I try to stay away from rapping about some punk-ass problems I’m going through with having money and dealing with this shit. I always try to reflect on the shit that I deal with when I’m in the streets everyday because that’s something that everybody’s going to go through forever. So, I’ve made three different versions. I really could leak out a lot of the records. The only reason I made it three times was just growing lyrically over and over again. I keep growing lyrically. That’s why I keep remaking it because I’m so much better than I was. The way I’m rapping, the way I put bars together, how many times I’m rhyming in the same bar, how many times I can rhyme syllables. That’s why I keep redoing it and lyrically I’m just so much better than I ever was. I want to stay on top of my game lyrically. I want to keep getting better and better. That’s why every time somebody hear something like Drive By Muzik [they] are blown away by it. That’s why I keep updating Beach Cruiser. I almost feel like I need to do it again because like I’m starting on this White Lightning 2 and lyrically it’s better than everything. I’m just happy to keep progressing. I just don’t want to reach a ceiling.

DX: Do you feel like an outlier in that sense? You’re talking about how important lyrics are and it seems on shallow level -- when you look at rap commercially -- that lyrics are the least important part of the song. It seems like a lot of artists don’t even care about lyrics anymore.

Glasses Malone: You know what, people say that all the time and I always hear that. I don’t think that’s true. I mean, seems like a lot of rappers that have built swag, style and presence that are successful but they aren’t as successful as the people that are dope lyrically. If you look at Atlanta, everybody’s talking about who’s hot in Atlanta. And there are a lot of style niggas that come from there, but the lyricists are still the cream of the crop there. You’ve got the T.I.s. You’ve got the Outkasts. If Outkast put out an album, they’re going to outsell everything that came out. Period. When Ludacris puts out an album, it’s going to outsell everything that came out. Period. The top of Hip Hop will always be reserved for the elite. Period. If you’re not an elite lyricist, I mean, the top selling Hip Hop artists are all dope niggas: 2Pac. Eminem. Jay-Z. Outkast. The Notorious B.I.G. I don’t buy that shit. I truly believe lyricists and lyricism and being dope in general will always be the top of the shit no matter who’s hot at the time. It can be a million m'fuckers hot. There’s been a million m'fuckers hot since I’ve been growing up but the top, the elite part has always been reserved for the elite lyricists and the dope emcees. There’s nobody that can contest that. There’s no situation where somebody can say, “That’s not true in this situation.” Every situation that’s true.

DX: You mentioned in an interview in December 2010 with OzoneMag.com that being around Lil Wayne encouraged you to put the pen down. Did you stop writing? Are you going with a more train of thought approach now?

READ THE FULL INTERVIEW @HIPHOPDX.COM


FOLLOW THE COMPANY MAN ON TWITTER @THECOMPANYMAN

Quotable Videos: Fantastic Voyage

I discovered music in 7th grade.

It felt so fresh. All of it. Everything from Snoop Dogg, to Boys II Men, to Counting Crows, to Ice Cube...I soaked it up. Its like there was this new universe that lived inside my ears - and I had to focus to hear it. The Company Man hasn't stopped listening since.

Anyhow, this song was my ish back then. Truthfully I never realized on how much content Coolio packed into this track (probably since I was a 12 and lived in the 'burbs and didn't understand half of what he meant).

"I keep on searchin' and I keep on lookin' / But n***** are the same from Watts to Brooklyn. / I try to keep my faith in my people / but sometimes my people be actin' like they evil. / You don't understand about runnin' with a gang, / cause you don't gang-bang. / And you don't have to stand on the corner and slang / cause you got your own thang. / You can't help me if you can't help yourself. / You better make a left."


Now process that...along with your hair.



Damn...whats messed up is that media outlets like to portray back-in-the-day Gangsta Rap as nothing more than a mindless, violent, sexually-charged threat to Middle America. But if you think about it, Gangsta Rap was crazy conscious - largely depicting societal ills of that time. And it was a waaaay harder than the gangstaliciousness flooding todays airwaves. Those cats were ridin' on local "bitch-ass-snitch-ass-n*****s" and the POLICE. They were ridin' on Senators. Nobody was exempt. These so-called-Gs-today need raise their "gangstadom".

Another tangent. Carry on...

A Quotable Rant: Back From Hiatus

"Its been a long time. I shouldnt've left you..."

Sometimes even planned change is unexpected. I'll leave that there for now....

"How should I get it started? F*ck it, just get it started."
"Ya'Meen" - Method Man; Tical 4:21...The Day After

EVERY YEAR THIS ISH HAPPENS!

Every artist and every label fiends for that summer smash, or that holiday season cash-in - and they all end up crossing-swords fighting over rapidly depleting album sales!

Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Ludacris, Lupe Fiasco, The Game, The Roots, Clipse, Ice Cube, Outkast, Obie Trice, Young Jeezy, Diddy, DMX, Mos Def, Method Man, Mobb Deep, Fat Joe, Lloyd Banks, Pharrell, all released albums between June and December of 2006. As of today, only Hova and Outkast* managed to crack (the much overrated) platinum status domestically (both deserving significant asterisks - Outkast released Idlewild in conjunction with the duos feature film Idlewild - quintessential cross promotion. And as President of Def Jam, Jay-Z was essentially the only artist with complete control over his marketing budget - allegedly spending upwards of $20 million on album promotion for his un-retirement Lp Kingdom Come - including a Super Bowl ad and an unprecedented 1-Day US tour). A few others above posted strong sales numbers (Jeezy, The Game, Luda, and Nas are all approaching 1 million albums sold...6 months later) - the rest fell victim to the competition.

Too many MCs, not enough muttaskuttas buying CDs.

Maybe I missed the memo - but when did it become smart business to release a potentially viable product into an already over-saturated market? 9 out of 10 times money is lost - especially when all the products are packaged the same. And considering the lack of creativity plaguing commercial rap music (Corporate America: once again turning sugar to shit in pursuit of dollars and cents), who can tell the difference anymore? Or more appropriately, who cares to tell the difference?

Here's a thought: rather than flush cash down the isher jousting with every other industry big name during the cluttered 2nd half, why not diversify and drop big-ticket Lps in the wide-open 1st half? Think about it - less competition, increased likelihood of consistent radio and video rotation, and if the chance to make Spring Breakers nationwide dry-hunch to your jammy jam isn't enticing enough, then the increased revenue opportunities should be.

Case in point: T.I.'s 4th studio album, The King, was the only platinum selling album throughout most of 2006. When did it drop?

March.

"You do the arithmetic. WE do the Language-Arts."
"A Life in the Day of Benjamin Andre" - Andre 3000; The Love Below

Carry on...


* To be honest, I have no real way to verify this and seriously doubt its accuracy. According to Wikipedia Idlewild is "platinum" but does not distinguish between domestic or international. My assumption is that it went plat internationally, but I also remember what happens when you "assume." So The Quotable will give 'Kast the benefit of the doubt since they've given us a decade worth of Classics.