Showing posts with label H.I.S.D.. Show all posts
Showing posts with label H.I.S.D.. Show all posts

HISD talks unconventional marketing approach to The Weakend

In an interview with #BodegaRadio on PNCRadio.fm, Hueston Independent Spit District (H.I.S.D.) discussed it’s acclaimed project, The Weakend and their unconventional approach to it’s release. “I think the goal going forward as independent artists is that you’ve gotta figure out how to stretch the stuff that you do,” says Savvi Poindexter.

“We dropped on a Friday. That was the digital release, October 29th [2010] for the weekend but it tied in because it was The Weakend, literally and figuratively according to the concept of the record. Then a month later we dropped the physical CDs and then two months later we dropped the vinyl. Then we got the comic book and possible film in the works as well. We plan on promoting this at the very minimum, a year. We have enough content built into this story and into this record that we can be releasing stuff for at least a year to a year and a half -- visuals and other things, tangible or non-tangible items related to it.”

H.I.S.D. is a Houston, TX based collective consisting of members Savvi Poindexter, LDA Voice, Equality and Scottie Spitten. The group recently performed at HOT97‘s Who’s Next Showcase at SOBs with French Montana. Their third album, The Weakend is a concept record entirely produced by in house producers King Midas, E. Classic and Kozmos and is released through PeaceUvMine Entertainment Group, LLC.

LISTEN TO THE FULL INTERVIEW ON #BODEGARADIO



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H.I.S.D., The WeakEnd, Album Review


What would OutKast melded with Little Brother with a touch of UGK tossed in the mix sound like pumping through DLS subwoofers knocking in the back of a candy painted classic Cutlass? Possibly, Hueston Independent Spit District (H.I.S.D.). The four-man lyrical squadron rides through a sonic time warp on their Peace Uv Mine-released album, The WeakEnd, embodying common man sensibilities, embracing the colorful, syrup sipping culture most associated with their hometown of Houston, Texas. Equality, LDA Voice, Scottie Spitten and Savvi Poindexter sound hell-bent on delivering ample amounts of electric relaxation to the often redundant Raposphere, and largely, they accomplish their mission.

For the uninitiated, “Autobahn” serves as the group’s proper introduction as each member kicks cypher rhymes over King Midas’ highway-ready, soul-sampled loop and layered intonations. “The Hue (Seen Green)” feels Organized Noize-inspired, with big-band funky horns and angelic choirs and sick scratches that seem to always cut in right on time, literally painting colors with sounds. It’s sublime, really. Just like subtle flutes and hopping snare on “Lando,” H.I.S.D.’s ode to rocking the flyest of wears. “Young boy got swag / But how’s he breathe in those pants? / Graduate to a man,” raps Equality, breaking down what it takes to “Get your Space Up because “swag” is so old.” The freshest part of that song, and suitably the group as a whole, is the paradoxical styles of each member. Savvi “drops $10 [dollars] on a seamstress” while Scottie Spitten cleans his kicks with a toothbrush “so they shine from a distance.” Equality approaches the track off-kilter from an Andre 3000-esque angle while LDA Voice drives straight through more King Midas goodness. Throughout The WeakEnd, all four display their own individuality, always adding contextual layers to each concept.

The Earth, Wind & Fire (“Bejo”) sampled “SheetRock” offers slick wordplay for the ladies. “Rock hard / Oh Lord / Check the Devil / Ate her treble / Renovate her walls til the sheet rock falls / House calls...Nice to freak ya,” spits Equality over the thumbing bass line. “Rockin aka Space UP!” offers something for everyone over hopping flutes and crashing snares, and is arguably the first instance where all members deliver a quality verses on the same song, finally crafting the perfect blend of beats and rhymes hoped for as soon as album opener “Come Out And Play” sets in like purple kush.

That’s really the biggest qualm with The WeakEnd, the soundscape is more visceral than the stanzas. Judging from the insert credits that come with the physical CD, presumably the album is some sort of loose concept record where HISD is rolling in Savvi’s truck through downtown H-Town, stumble into some sort of uprising and eventually time travel to another dimension -- Space City -- where they encounter various obstacles and characters. But none of that is effectively represented in the narratives. None of the dots are effectively connected in the songs. The story is abstract and the rhymes are average.

READ THE FULL REVIEW @HIPHOPDX.COM