"Fresh."
Ironically, one of the earliest and most overused modifiers in the Hip Hop lexicon is rarely exhibited in modern Rap projects. Throughout the underground and the mainstream, originality is scarce.
Stakes is high in a slumping music sales environment. A staggering number of rappers and record labels -- both indie and industry -- are more focused on tapping into strategic markets than tapping into the artist. YouTube hits are valued over ubiquity. Creativity is frequently kicked to the curb in hopes the next status quo offering will somehow snag market share. The result: a plethora of one-song-sensations, heard-it-all-before-LPs, and a stagnant frequency of freshness.
Queens emcee/DXnext alum Homeboy Sandman is acutely aware of the current creative climate, using his third full length project (and official label debut), The Good Sun, to drastically detour from convention.
CONTINUE READING @ HIPHOPDX.COM
READ THE-QUOTABLE'S EXCLUSIVE INTERVIEW WITH HOMEBOY SANDMAN HERE
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